Launching A Facebook Ad

Today, the world is a very different place, from what it was twenty years ago. In that short period of time, the marketing dynamics have changed quite drastically. Having an online presence is essential if you are to stay ahead of your business and establish your brand and business. What this means is that every business needs to have an online presence if it is to survive. One thing that we need to do is embrace all the tools that are at our disposal to get to our goals of getting our goods and services to the world. One such tool which when properly used can give you all the right results that you are looking for is Facebook.

Facebook ads is one avenue which you should utilize as a business not only to establish your brand locally, but also globally. With over 2.3 billion monthly active users, Facebook can be the edge that you are looking for to drive more sales and business to your enterprise. As a beginner, it is easy to get overwhelmed by the options that are on offer at Facebook Ads, though this may be the case we will look at it and why you should jump right in and learn on the go.

Why Facebook Ads?

The primary goal of Facebook ads is to get you content in front of its users. This is as opposed to waiting for them to come searching for you. This is especially good news for you as a business, as you are now able to get word out and further build on your brand. Another advantage that Facebook ads hold is that they are connected to Instagram ads. This means that you can run both ads from a single campaign which is a very cost effective approach.

When it comes to costing, Facebook stands out as it is much cheaper when compared to Google Adwords. It gets sweeter for you especially when you get a high relevance score as this shows that Facebook has confidence in your ad and lowering your cost per click.

Going About It

Remember, there are a lot of options which you can take up when it comes to Facebook ads. Though this is the case, it must be stated that not all will work for you. It is based on this reason that you need to make sure that you are clear on exactly what you need for your business. Take time and develop a strategy before jumping right in. To be able to do this there are a number of things that you need to ask yourself. These questions should be on your target, who will you be targeting? Are they warm or cold? What service or products are you promoting? What is the goal of the campaign? Am I looking for brand awareness, sales, site traffic or something else?

By simply answering these questions, you will have a clear picture of what you want to achieve. With your strategy firmly in place, it will be easy for you to create a strong ad. Your objective is really important when it comes to getting the right results. It may also have a bearing on the cost per click. You should have an objective that aligns cohesively with your goals.

A strong idea of who you are targeting puts you in an ideal position to get the best from your ad campaign. You can use custom audiences where you can target users from your email list or particular users based on their activity on your Instagram and Facebook accounts. Other options include location targeting, demographic targeting and behavior targeting.

Other than the above, you have the option of choosing where you want your ads to be displayed. It can be mobile only, desktop only or both. With all these in place, you can now set up your budget and further schedule your ads. The options when it comes to budgeting for facebook ads is a daily budget or a lifetime budget. With Facebook ads you can further schedule when you want these ads to show. Is it at the end of particular dates or do you want them to run indefinitely. All this is possible. It is also possible to schedule your ads to run at particular times of the day.

Ad formats also have a bearing on the success that you will enjoy from them. There are a number of ad formats that you can choose from. These include video ads, canvas ads, collections which often open up to a full screen experience or single image ads. Depending on your business and what you are out to achieve, every format has its own benefits.

With all that already, you are only a few clicks to setting up your Facebook Ad campaign. After tweaking the aforementioned items, the next step is going to the very bottom of the creative section which allows you to put up URL extensions to further solidify your Facebook Campaign. There is also a call to action button to help you further drive more conversions to your website.

Conclusion

With all this set up, the next step for you is to carefully monitor and evaluate your ads. This is the sure way of ensuring that you get value for your money. This way you will be able to learn which ads are performing well and which need to be tweaked for better results. Through the Facebook Ad manager, you will get to see all details of your active campaigns and from there gauge your success.

In truth Facebook Ads cannot be ignored. With such a huge following of active users every month, they have become an important tool for the success of your business. It is okay to be overwhelmed at first but with time, after putting out a couple of campaigns you can be confident of achieving success. Be clear with what you are looking for and through Facebook ads, you can be confident of achieving that and more for your business.

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