Optimizing Opt-In Forms When Using Email Marketing

Currently, all forms of media are options for marketing not leaving out emails. When marketing, the marketer seeks to optimize the times in the days when their audience is most relaxed and likely, to sees the content they put up.

For Emails that is most likely at the very beginning of the day or at its very end. At this time, people are relaxed as they filter through their emails and are most receptive of ideas or a marketing email that meets their needs. Once they are hooked, their curiosity will spur them to click on your link and they may be your next customer or client. Away from what entails email marketing, this article expounds on what are opt-in forms.

Some points highlighted in the article include:

• Defining Opt-In Forms
• Single And Double Opt-In Forms
• Pop-up Forms
• How Do You Set Up Your Forms
• Ensure Mobile Compatibility
• Test The Forms Before The Rollout

So, What Are Opt-In Forms?

Currently, at the end of the most website a form allows you to provide your email for more similar content from the website, yep that is Opt-In forms. It is an online agreement form between two parties acknowledging their interest in a product, service, or content and authorizing the use of their email to contact them for further information. They come in either single step opt-in or double step opt-in forms each of which you can use to different ends. On filling this form, you get newsletters, alerts, or product sale notification in your email for the products or service.

When using opt-in forms in your website there are a number of different ways to ensure the customer eventually sign up for more content. Using widgets, using pop-ups, on the homepage, and on the landing pages are most popular with websites. The aim is to ensure your form receives maximum visibility by the customer. Make you call them to action at the end of your article in to ensure they are aware of the opt-in form.

Single and Double Opt-in Forms

The single opt-in form allows the customer to key in their email information in order to get more content in their emails. However, they need to confirm their email accounts through the double opt-in method. They do this by clicking on a link in their email accounts. While it may seem more Tedious for the person it ensures only the most interested customer submit their emails.

Pop-Up Forms

Yes, we all know these annoying pop-ups in websites can be. The intended use of pop up is to allow the customer to subscribe to the website content easily. When used correctly and sparingly they are quite a convenient tool for the email marketer. However, one cannot overstress the need to use them sparingly. You actually lose more customers if your pop-ups keep popping until the visitor cannot read your website’s content. So, spare your customers the annoyance and use the pop-ups appropriately.

How Do You Choose the Right Opt-In To Use?

While creating an autoresponder or a pop-up opt-in you can choose whether to use the single or double opt-in methods. Just to revisit, the single opt-in makes it one-step easy to subscribe to your content while the double opt-in rakes in more committed customers. You can structure your opt-ins depending on your preference and the type of product or service you are selling. Additionally, there are different devices used to access the internet today. Using pop-ups when the customer is using a tablet or smartphone only annoys them to a point the leave without signing in for more content. You have to use suitable opt-in forms, which suit the different devices.

How Do You Set Up You Forms?

Inform the customer prior to signing in up what they are to expect in their emails. Whether it is a newsletter, pdf, e-book, get cetera. Additionally, you can also state the frequency of the emails be it daily, weekly, every fortnight, monthly, get cetera. This allows the customer to actually know what they are signing in up for and can, therefore, open the email once it reaches their emails and actually read it. For example, you can structure a short message saying, “signing up for monthly updates and specials…”

Ensure The Forms Are Mobile Compatible

We live in an age were all tins are mobile compatible. To ensure you increase customer to reach you have to structure your opt-in forms accordingly. You will find that many if not most of your audience will most likely access your website on their smartphones. It would not do to have the annoying pop-up on your customer’s smartphone every time they try to access your website. Makin your opt-in forms mobile compatible ensures that the customer can access it on their phones and personal computers. This way, you get more customers signing in up for more information and content.

Test Your Opt-In Forms before Using Them

Like any other product, the testing stage is as important as its creation. Else, what good is a product is it does not meet its intended purpose. Testing the opt-in forms allows you to make changes and tweaks before using the forms in your website or emails. Also, ensure your website informs the reader of the signing in option to ensure you actually get customers to provide their emails. This acts as a form of a call to action for the customer, informing them of the option to sign in for more of your content.

Appreciated The New Sign In

A warm appreciation for very signing in always warms the heart of your customers making them more receptive of what you are selling them. A gift, pdf, or e-book for every new sighing in goes a long way to ensure your customer views you as a welcoming website company or person. Keeping the customer updates ensures they are always looking forward to your next email while keeping you proactive and never running out of content.


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